Whitespace looks to 'Feel Original'
Clothing supplier Russell Europe's new marketing campaign has launched featuring finger puppet characters created by Whitespace
The Edinburgh based digital and design agency has created a campaign to promote the company's new range of 'super soft cotton clothing' which it claims is "made from the soft skin of defenceless finger puppets."
The agency conceptualised the use of the 'soon to be endangered finger puppets' to promote the soft cotton used in the Jerzees Colours original range.
Iain Valentine, creative director of Whitespace, commented; "The idea behind the finger puppets was to get samples of the fabric into, or literally onto, distributor hands."
The marketing strategy will be supported by a micro sit, www.feeloriginal.com, which includes video shorts of each character in their own puppet theatre.