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Creative Review

By The Drum, Administrator

May 29, 2008 | 2 min read

Our creative reviewer this week is Susie Goss, sales and marketing manager, Manchester 235.


Seabrook Crisps website

This is a highly creative, fresh approach to a website and is a great testament to the Yorkshire heritage of the Seabrooks brand. In a world where food advertising has become awash with serious messages, it’s great to see Seabrooks inject some fun into online advertising. The games and downloads are a great interactive and humorous tool and very addictive!

Sixteen Hands

White Rose Shopping Centre commercial

At first I thought this advert was either for a washing powder or wedding show, it hasn’t really got anything to do with fashion except for the reference at the end. The style of ad is more theatrical than it is fashionable which is confusing. It doesn’t tell you what brands are there and what sort of shops to expect.

Magnetic North


I love the creative feel and tone of this website and it delivers an important message in a refreshing and highly interactive manner. It’s a one-stop shop that advises the consumer on the often-confusing world of the carbon footprint. The volume of information is immense but the structure and language makes it digestible and easy to use. The ‘your actions’ section makes you accountable for your CO2 emissions into your lifestyle and will certainly make me think twice.


Denbighshire County Council

Although the message is a serious one, the overall feel of the advert does not deliver this. The acting is a little poor and it looks very low budget. The tone of the voiceover is too upbeat, however the statistics about how many people die as a result of bike accidents each year do come across clearly. It might have worked better if they had used real case studies to deliver more impact and connect with the audience.

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