Wardrop to lead creation of Edinburgh Marketing Bureau
Edinburgh City Council has appointed Kenneth Wardrop to lead the creation of Destination Edinburgh, a marketing bureau which will aim to promote the city.
Wardop moves from the post of interim head of economic development to become project director for Destination Edinburgh.
He has been tasked with leading the Destination Edinburgh Marketing Alliance Project, where wil will work alongside key partner organisations to establish the Marketing Alliance, with an agreed strategy and business plan.
The work will include market assessment, analysis of competitor activity and the development of Edinburgh's offering.