Slendertone looks for ‘real women’ to become the new body of the brand
SASS is to implement a six-month campaign to help Slendertone find a ‘real woman’ to become the body of the brand’s promotional materials.
The campaign will find 10 UK women to undertake a Slendertone healthy living plan for six weeks, with one woman selected to become the body of the brand. To flesh out the campaign, SASS has brokered a partnership between Slendertone and monthly glossy magazine Marie Claire.
Sass will be promoting the campaign further with on the street experiential activity in five major UK cities and is in talks with UK hotel and bar chains about becoming third party partners.