Bid TV launches £3m ad campaign created by RBH

A new £3million marketing campaign for TV shopping channel Bid TV, has been created by Midlands-based agency Rees Bradley Hepburn.

The TV ads play on the concept of post-match interviews with sports stars and feature satisfied customers delighted with scooping a bargain.

The radio campaign features a voiceover from Stuart Hall, made famous on seventies TV show It’s a Knockout. A breakfast show promotion on Midlands-based Heart FM will also break on 21 April.

Steve Hart, head of marketing and PR at Bid TV, said: “The ad aims to encourage those unfamiliar with the channel to give it a try and get in on the action.”

Media is handled by Mediaedge:cia.

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