Corporation Pop has been appointed to handle briefs with Manchester Business School, UCLan and the Department of Children, Schools and Families.
In a four-way pitch, Corporation Pop has won the brief to drive corporate interest to UCLan’s Sandbox initiative.
Sandbox is a creative, technology-led workshop facility that uses offbeat methods to guarantee 100 per cent participation and help businesses manage change internally. It uses Serious Play, a technique that encourages participants to use Lego to express their thoughts on management structures.
A Lego direct mail piece in the shape of UCLan’s Media Factory building and home to Sandbox, will contain five information leaflets prompting a call to action.
Michael Meaney at Sandbox said: “Sandbox enables businesses to engage, debate and find solutions through a unique combination of interdisciplinary activity, creative technological toolkits and expert facilitation, all under one roof. Corporation Pop really understood the concept, providing a simple and elegant solution. The use of Lego, its relationship to the building and a creative call to action should capture the imagination of potential clients and ultimately get businesses through our doors.”
Corporation Pop has also been selected by Manchester Business School to develop a virtual campus in Second Life. It will represent the school’s departments and facilities, and be used as a learning, teaching and recruitment tool.
Meanwhile, The Department of Children, Schools and Families’ Music and Dance Scheme has tasked Corporation Pop to create an identity, website and promotional materials for an event that celebrates the achievements of the UK’s most talented young dancers and musicians. Excellent! will involve 350 young performers and take place on 15 and 16 July at Sadler’s Wells Theatre. Corporation Pop will be working with The Cogency, the arts marketing specialist, to deliver the brief.
Dom Raban, managing director at Corporation Pop said: "We have found that universities and other academic institutions are beginning to realise the enormous potential that virtual worlds offer. This rich communications medium crosses continents, providing a creative means of facilitating communication in a way that would not be possible through web or print. Recent estimates put the number of universities with a virtual presence at over 400.”