BD Network shrugs off Frame Digital departures
BD Network denies Frame Digital team's move will have an impact on the agency.
Carolyn Laing, client services director at BD Network Scotland said that the move was entirely amicable, and that three people leaving the agency were ‘merely a drop in the ocean’ considering there are around 40 people working in digital within BD.
“This is not a story. It will not impact on us at all,” she said.
Frame last week announced that it had raided the online department of BD Network in order to launch Frame Digital, which will operate as a separate business.
Frame Digital will be headed up by Richard Carlaw, previously a BD Network client services director. He has been joined David Buchan and Darren James, all three of which have will take an equity stake in the new entity, although Frame will remain the majority shareholder.
The digital division has already begun working alongside Subway, and has begun strategy setting for some other ‘big national brands’.
Carlaw explained; “When we were working at BD Network, we just felt that we had grown out of that and that we wanted to do other things. Fortuitously we met with Gary O’Donnell here at Frame, and there’s a few folk here from BD Network who we knew. Frame have some impressive expansion plans in terms of what they are going to do, so it was good timing and also a really good fit, as we have a particular point of view on strategy and what integration means having all worked in pure digital agencies and integrated agency settings.”