Dog Digital Gerry Mccusker

Dog Digital hungry for Nairn’s online promotional brief


By The Drum Team, Editorial

March 27, 2008 | 1 min read

Dog Digital has completed a new website for Nairn’s Oatcakes.

The launch of the new website is the first glimpse of a digital campaign that will see Dog Digital work to promote the Nairns brand along with other various Nairn’s products to both its primary and secondary markets.

Gerry McCusker, joint managing director of Dog Digital, commented: “The main focus of the site is to encourage current users to purchase Nairn’s Oatcakes more frequently. It is also a key facet contributing to Nairn’s strategy of reaching new audiences in export markets by bringing the brand’s Scottish heritage to the fore.”

The website uses ‘sticky’ content and interactive features such as a recipes section and a GI diet calculator to inspire those opting for a healthier diet to buy Nairn’s products more often.

Dog Digital Gerry Mccusker

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