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Key103 jobs brief for Head First

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By The Drum Team, Editorial

February 7, 2008 | 1 min read

Head First’s client services direcor, Stephen Hey, said: “Key to our thinking was to create a really solid strategy that could live and breathe for many campaigns to come.”

The campaign uses ‘escape’ as a key theme and depicts people emerging from escape tunnels they have dug to escape to a better job.

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