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Head First for Key103Jobs

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By The Drum Team, Editorial

January 29, 2008 | 1 min read

Client services director, Stephen Hey, said: “As an agency of Mancunians we have lived with the Key103 brand for many years and so it is great to be working with the brand and helping to extend its remit. Key to our thinking was to create a really solid strategy that could live and breathe for many campaigns to come.”

The campaign uses \'escape\' as a key theme and depicts people emerging from escape tunnels they have dug for themselves to escape to a better job.

The Key103Jobs service gives businesses their first opportunity to launch fully integrated online and local radio recruitment campaigns to increase responses from active jobseekers and also resonate with hard-to-reach passive candidates through clever recruitment advertising and intense brand awareness.

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