Domino's Pizza makes lead agency appointment
Big Communications has been appointed as lead creative agency for Domino’s Pizza. The Leicester-based agency’s first task for the pizza delivery firm is to mastermind a £3million through-the-line campaign.
The first in a planned series of TV ads is scheduled to break in February. Set to be broadcast over an eight-week period, the 30-second ad will specifically focus on a new pizza launch.
Big was invited to present its creative ideas to the pizza delivery company in mid-December before being appointed by the agency earlier this month.
Dylan Bogg, creative director at Big Communications said: “We have been busy really getting to understand its business, and what makes it unique, and we are confident that this insight will be reflected in the TV ad when it breaks next month.”
Details of the TV production company supporting the new campaign are expected shortly. Domino’s Pizza has 500 outlets in the UK and Republic of Ireland.