Premierline Direct business goes to BJL
Allianz Insurance company Premierline Direct has appointed Manchester-based independent agency BJL to its roster.
BJL has been charged with leading strategic planning and relationship marketing and developing the creative for campaigns to promote the firm’s business insurance products throughout the UK.
Premierline chief executive, Barrie Wells, said BJL has scooped the business due to its B2B knowledge and ability to motivate the SME audience.
BJL director, Charlotte Thompson, added: “(Premierline) believe in truly customer focused marketing which gives us untold opportunities, across disciplines, to engage and motivate.”