Creative division breaks from IAS Smarts

The Drum believes that IAS Smarts is set to be realigned as Pete Martin and Rob Morrice, the founding partners of Smarts go their separate ways.

It is thought that the move will see Morrice concentrate on B2B Business based in Manchester, while Martin will focus his energies on creative communications in Scotland.

As a result of the move, the advertising division of the company will join The Gate Worldwide network, also part of IAS Smarts holding company Media Square, which Martin previously worked for while in New York. Both he and Helen Hourston, director of creative services will lead the agency under The Gate banner in Scotland going forward, while the PR presence will remain known as IAS Smarts.

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