CALA Homes reveals Clear identity and campaign
CALA Homes has unveiled its new brand identity and integrated marketing campaign by Clear Marketing Communications, after the agency scooped the six-figure account in August.
As a result of a strategic review by the Manchester-based agency’s consulting arm, the house builder has completely overhauled its brand communications – from its brand positioning to press advertising and brochures.
New brand guidelines, set out by Clear Marketing and CALA’s strategic marketing group, will resonate throughout CALA’s various operating outposts across the UK. An evolved logo is supported by new strapline “we care about the things you care about” which will appear on all CALA communication.
In addition to its new literature, the company - which spends £1.5million a year on advertising - will launch a new press campaign this month, handled by CALA’s media agency Space and Time Media.
Other collateral produced by Clear Marketing Communications includes a suite of brochures, on-site marketing, internal literature, creative for the CALA website and digital marketing.