Cwu Rippleffect News

Rippleffect lands work with unions


By The Drum Team | Editorial

November 16, 2007 | 2 min read

Digital agency Rippleffect has landed contracts for the Communications Workers Union and the UK’s biggest union, Unite.

Rippleffect, which has offices in Liverpool and Manchester, has redeveloped the CWU website and created a new online portal page for Unite. Both have been tailored to help improve communication with the unions’ members.

The CWU site contains a dedicated area for the union’s 300,000 members with tailored information, email alerts and news of events and lobbying. The Rippleffect team has also developed a bespoke content management system and infrastructure to support the site and the high volumes of users and content downloads. The new site is expected to go live later this month.

Kevin Slocombe, head of communications at the CWU, said: “The geographic spread of our membership makes online mediums the most immediate and effective means of communication. The site has been developed with growth potential in mind and the flexibility to develop more effective, targeted and frequent communication with our membership.”

Unite’s portal is the union’s first step to building a web presence for its two million members, after forming from a merger of Amicus and the Transport and General Workers Union in May this year. the next stage will see the development of a single Unite site combining the wealth of information on the Amicus and T&G sites to replace the standalone sites over time.

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