Aegon adds to agency roster with DM appointment as media incumbent remains
Aegon has reapppointed Ptarmigan as its media buyer following a pitch
process. Ptarmigan was selected on the basis of its expertise and buying
power in the specialist financial services trade space.
Aegon has also appointed Story to its agency roster as specialist direct
marketing agency.
Susan Wilcock, head of communications management at Aegon said: "The
standard of pitches was very high but Story stood out for their ability to
identify and create customer focused messages. We see direct and
relationship marketing as a growing part of our communications mix and
we're delighted to have Story on our roster. "