Lambrini launches new website

Lambrini has launched a new website created by JWT Digital, the Manchester-based new media arm of CheethamBell JWT. The site supports the recently launched TV campaign, Do the Lambrini, created by CBJWT and filmed by The Gate, which uses a choreographed dance referred to as The Lambrini and is part of a £1million-plus marketing spend. The supporting site – www.dothelambrini.co.uk – allows visitors to upload their own videos, learn the moves and watch the TV ad. In separate developments, JWT Digital was recently appointed to handle the digital and direct response advertising for HSBC subsidiary – First Direct.