Trafford Centre launches new CRM system
An innovative system created by digital agency Rippleffect is helping The Trafford Centre develop its relationship with customers and businesses.
The web-based CRM system has been designed to focus on increasing footfall, driving shopper-spend, increasing frequency of visit and overall profitability using a variety of online techniques.
It will enable The Trafford Centre’s owners, Peel Holdings, to manage customer data including cross promotion, e-mail marketing with its existing 60,000 strong customer database and open integration with the Experian credit reference agency more effectively than ever.
Rippleffect\'s commercial director, Craig Johnson said: \"We recognized the challenge that the Trafford Centre faced and opted for an online customer record management tool which can target customers with specific and timely email marketing offers and information.”
Caroline Hall, acting marketing manager for the Trafford Centre, said: “An online presence is critical for all visitor attractions and it\'s important that we use progressive techniques to stay on top of the market.”