RH Advertising set to send Devon compost crazy
Exeter-based RH Advertising has developed an awareness campaign for the Devon Authorities Recycling Partnership aimed at getting people to compost uncooked kitchen refuse.
The campaign will run on radio, adshels, bus sides and supermarket trolleys, while a 30-second radio commercial features Channel 4’s property guru Kirsty Allsopp describing what sounds like the perfect detached home, only for it to turn out to be a compost bin.
Two poster executions will tell people about the rewards of composting.
More than a third of Devon’s household waste can be recycled into compost. Garden waste and kitchen leftovers such as tea bags, eggshells and vegetable peelings can all be made into compost for gardens.
Devon is in the top three countries in the UK for its recycling figures - 45 per cent of household waste in the county is recycled.