Yorkshire Focus

By The Drum | Administrator

June 2, 2006 | 4 min read

So you’re looking for an agency and you want one that produces outstanding creative work. Well you’re in luck; they all do. Or at least they say they do. Among the myriad of industry buzzwords and clichéd offerings that agencies emit, there’s one that will always top the list: \"we produce fantastic, results-driven creative work\". Unfortunately, it doesn’t always work like that, otherwise your only job would be choosing the one that served the best selection of biscuits. However, every agency worth its salt must believe that its creative output can make a difference to a client’s business and some will definitely be right.

With a host of agencies across a wide range of disciplines, Yorkshire has plenty of firms that would purport to deliver on that promise. So, over the next few pages, we’re showcasing some of the work that the agencies feel emphasises their capabilities. Some of the work highlights fresh ideas and concepts, while others reveal the number of high-profile clients that employ agencies from the likes of Sheffield and Leeds. In the best cases, they indicate both.

However, before we delve into all things creative, perhaps we should bring you up to speed with what’s been happening in Yorkshire since the turn of the year.

We’ll start with PR; a discipline in which Yorkshire has an abundance of quality. The county can boast of being the largest centre for PR outside of London, a fact which has been reflected in recent account gains.

Harrison Cowley has enjoyed a string of significant new business gains including car rental giant Hertz and Learn Direct. Meanwhile, Brahm PR has also enjoyed a period of buoyancy, several recent wins, including English Partnerships, Westmill Foods and Icelolly.com. Propaganda’s PR teams have also registered success, with Butterkist, Dr Oetker, Ricola and Spear & Jackson appointing Revolver Communications (the firm’s commercial PR division) and Prosperity4 joining as a client of the corporate PR team.

Imagen Marketing Communications has landed the PR business for Drax Power and Tick Alert, while also retaining the full PR account for Music Zone. While over at Ptarmigan, success has arrived in the form of BDO Stoy Hayward, Urban Splash, CIMA and ComparetheMarket.com.

Other success for Yorkshire PR agencies includes MK Communications winning new business with First Transport, Sheffield Technology Parks, Future Plus and RREEF Рpart of Deutsche Bank - and JDA PR working with Lastdetail.com, Revolution Vodka Bars, Welcome Software and Industry Trust for IP Awareness. Lucre, just one year old, is also celebrating after winning work with luxury furniture and home accessories brand Halo, digital print manufacturer Oc̩ and PrintYorkshire.

Since the start of 2006 the largest account win, in terms of media spend, has been Salton Europe’s £6million advertising business heading to the welcoming embrace of Principles. The agency was tasked with providing campaigns for the firm’s range of brands, such as George Forman health grills and Russell Hobbs.

Other significant wins have included Dig For Fire’s appointment by Amtico and ENCAMS, Poulters retaining the Meadowhall account while joining Asda’s roster of agencies, and Propaganda landing work with Alliance & Leicester Commercial Bank and the Ricola Group. Meanwhile, MediaVest Leeds secured £2million of new business with Fascia Mania, Surrenda-link and York Test.

On the new work front, Quba New Media unveiled idents for Channel 4’s Lost, Thompson created the new brand for Leeds Media and Home developed idents for Goodfellas’ sponsorship of ITV’s Dancing on Ice.

There have been countless other developments in Yorkshire over the past five months, and far more if we were to look back over the last year. However, we know you’re probably eager to start running your gaze over this gallery of work so we’ll leave you to do just that.


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