Historically, the War of the Roses was an altogether English affair. However, as Scotland’s advertising agencies headed south en-mass, to commence in a battle of their own last week, there was a distinct tartan hue to the 2006 version of the War of the Roses.
This year, over 900 creative entries to the Roses Advertising Awards were submitted for the judges to scrutinise. And scrutinise they did.
Of the 79 Awards handed out on the night, the judging panel - which consisted of Stuart Archibald, Archibald Ingall Stretton; Gary Robinson and Owen Lee, from Farm; Steve McKenzie, Grey Worldwide; Michael Burke, TBWA\London; and Ian Haworth, WWAV Rapp Collins – awarded only eight Gold gongs.
The rare Gold prizes were added to with 40 Silver Awards and 31 Bronze accolades.
Leeds-based Poulters scooped four of the eight Golds, including the Grand Prix prize for its Yorkshire Air Ambulance work; Newhaven won two Golds (The Chairman’s Award being one of them); while CheethamBell JWT and True North collected the final two – one apiece.
Despite Poulters winning the lion’s share of the Gold awards, it was a duo of Scottish agencies that headed the medals table when all was done and dusted. Newhaven lead the medals haul with two Gold, seven Silver and three Bronze awards, while The Union finished second with five Silver and seven Bronze prizes. The third-placed Scottish agency (fourth over-all, behind Poulters) was The Leith Agency, with three Silver and five Bronze awards.
400 guests from around the UK packed the Palace Hotel in Manchester to find out who had won what, on the night. However, a majority of the winning work is now showcased on the following pages. For a full rundown of results visit www.thedrum.com.