South West Review

By The Drum, Administrator

July 29, 2005 | 11 min read


Location: Bath

Number of staff: Three + freelance network

Disciplines offered: Advertising, design, brand consultancy.

Sector specialisms: FMCG brands.

Key clients and work you do for them: Onken (TV, posters, radio, press, POS); Yorkshire Tea (TV); Vitacress (packaging design, press, POS).

Agency point of difference: We focus on FMCG brands and have an excellent track record in creating successful brands through our thinking.

Dutton Merrifield

Location: Bristol

Number of staff: 25

Disciplines offered: Visual and verbal brand identity, communications strategy, design for print, POS, packaging, direct mail.

Sector specialisms: Financial services, mobile telecoms, leisure, FMCG.

Key clients and work you do for them: 3 (packaging, POS, literature design, verbal identity); Lloyds TSB (customer comms, direct mail, online advertising, in-branch merchandising, literature design); Akzo Nobel (brand development, packaging design); Bristol Zoo (TV, press and outdoor advertising, literature design); Sky (POS, literature design and packaging).

Agency point of difference: Exceptionally brand conscious, versatile and intelligent designers and communicators.

TRA (The Real Adventure)

Location: Bath

Number of staff: 60

Disciplines offered: Direct communications (CRM/ECRM, DM, door-drops, database development/management, website design/building, site tracking).

Sector specialisms: FMCG, Finance, Automotive.

Key clients and work you do for them: Black Horse Financial Services; PepsiCo (Tropicana, Coppella); Numico (Cow & Gate, Milupa); Norwich Union (HPI – vehicle history checks); Pfizer (Calpol, Anusol, Sudafed).

Agency point of difference: Unlike other agencies that use phrases like ‘increasing customer value’, TRA has ROI-focused case studies that back it up – over time, over different clients and over different sectors.

Aylesworth Fleming Ltd

Location(s): Bournemouth, Manchester, Reigate

Number of staff: 121

Disciplines offered: Advertising, DM, below-the-line, PR, media (Space & Time Media Ltd).

Sector specialisms: Residential property.

Key clients and work you do for them: Taylor Woodrow (Bryant Homes through-the-line UK wide); Raymarine (below-the-line); Gleeson Homes.

Agency point of difference: Unrivalled knowledge in our specialised sector, nationwide account management network and the pragmatic approach necessitated by our results-based culture.

EHS Brann Cirenceste

Location(s): Cirencester (other agencies in London and Leeds)

Number of staff: 47

Disciplines offered: Below-the-line direct mail, door-drops, inserts, off the page direct response ads, CD-ROMS, viral mailings, point of sale material.

Sector specialisms: Automotive, financial services, FMCG.

Key clients and work you do for them: Volvo (direct mail, point of sale, inserts, press material, viral); Barclays (direct mail, point of sale, in-branch material); Heinz (direct mail, in-pack promotions); Cadbury (direct mail, door-drops).

Agency point of difference: We approach business issues without baggage, clutter or distractions, ensuring we exceed our clients’ expectations at every stage of development – strong thinking, cut-through creative and (little or) no egos.

Campbell Rowley

Location(s): Bournemouth

Number of staff: Five

Disciplines offered: Branding, design, photography.

Sector specialisms: Education Health, Financial.

Key clients and work you do for them: Royal College of Nursing (publications – prospectus, advertising template, website design, photography, exhibitions); JP Morgan (brochures, interior branding, photography, intranet design, general promotional materials, exhibitions); Bournemouth University (brand development, website design, corporate publication, signage, photography); Centre for Excellence in Media Practice (development of brand guidelines, website design, launch brochure, general promotional materials, identity creation, photography).

Agency point of difference: We are a fully-integrated design, branding and photographic agency. The synergy of design and photography enables us to deliver unique, creative solutions that are relevant to the specific needs of our clients.

The Walker Agency

Location: Bournemouth

Number of staff: 40

Disciplines offered: Advertising (above- and below-the-line), DM, e-marketing (web development and on-line advertising principally).

Sector specialisms: The agency is especially strong in travel and tourism, financial services and retail.

Key clients and work you do for them: Yes Car Credit (all marketing output – TV, press, magazines, directories, on-line, mailings, partnership/affinity projects); Brittany Ferries (all advertising – TV, press, direct mail, brochure design, website development); Hobbycraft (TV, door-drops, press, website, POS, photography, recruitment advertising); Bright House (new client – taking on to TV for first time).

Agency point of difference: The agency styles itself as a ‘Brand Response Agency’ being particularly strong on activities which generate an immediate response at the same time as helping to build strong brands.

Bray Leino

Location(s): Filleigh, Bristol

Number of staff: 250

Disciplines offered: Advertising, media, design, print, events, PR, research, training, interactive.

Sector specialisms: Healthcare, OTC, automotive, B2B, food and drink, fashion, environment.

Key clients and work you do for them: Wrigley’s, Dendron, GR Lane, Shloer, Champion, Holt Lloyd, WRAP, Yamaha, Barratt, Mitel.

Agency point of difference: Great people to work with.

Northbank Design

Location(s): Bath

Number of staff: Four

Disciplines offered: Brand and graphic design consultancy.

Sector specialisms: Corporate literature and branding for property, arts and corporate clients.

Key clients and work you do for them: Stanhope plc (corporate literature); Morley Fund Management (brand consultancy, corporate literature, marketing); Economic and Physical Sciences Research Council (annual review, corporate literature); Standard Life Investments (brand consultancy, sales literature); Slaughter and May (brand consultancy, corporate literature); Economic and Physical Sciences Research Council (annual review, corporate literature); Arts Council (book design).

Agency point of difference: Northbank is a small, flexible, creatively-focused consultancy. We do not employ account managers. Clients deal directly with a design director. This ensures that the brief is not diluted and that the client deals with the person who is working on the project.


Location(s): Cheltenham, Gloucestershire

Number of staff: 45

Disciplines offered: TDA is a full service agency providing strategic and creative direct marketing. As a full service agency we offer strategic planning, innovative, results-driven creative, a flexible in-house studio and the complete process is handled by our experienced account management.

Sector specialisms: Financial services, B2B, charity.

Key clients and work you do for them: Alliance & Leicester Commercial Bank (launch of the business banking operation – press advertising, DM, inserts, radio, posters); Norwich Union (Equity Release and NU Direct – press and mailing programme, including a DRTV campaign); Cats Protection (DM, DRTV, database analysis, market research).

Agency point of difference: In the competitive agency world we know that it’s not just about what we can do but how we deliver it. Excellent service is at the core of our business. We are the proud recipients of the DMA Excellence in People award for our internal working practices and everyone on the team is committed and passionate. We work in partnership with our clients to deliver over and above expectation.

Factor 3

Location(s): Cheltenham

Number of staff: 18

Disciplines offered: All aspects of advertising and communication, strategic brand development, brand valuation, internal branding, creative brief development, corporate branding, communications collateral.

Sector specialisms: Financial services, retail, leisure.

Key clients and work you do for them: Cheltenham & Gloucester plc (national press advertising); Lloyds TSB (national press advertising); Living Well health clubs (retail support of 75 clubs UK wide); Pegasus Retirement Homes (enquiry generation for over 30 live developments); Business Link Gloucestershire (corporate and product support).

Agency points of difference: Achievement – we believe that the solution isn’t creative if it doesn’t deliver results. Our clients demand measurable impact from the work we do. Service – Every aspect of our service can be tailored to a client’s specific needs, from reporting and staffing levels to remuneration methods. Enjoyment – We all spend most of our waking hours working, so we believe the process should be enjoyable. In our experience the best results come from the best relationships. Realism – We are pragmatic and resourceful. Our clients rely on us to produce excellent work, sometimes under severe time constraints. It is our job to ensure quality of delivery time after time. Skill – We have invested in quality people to ensure superb results for every client we work with.

Swordfish Advertising

Location: Bristol

Number of staff: 10

Disciplines offered: Advertising, design, DM, e-media.

Sector specialisms: All

Key clients and work you do for them: Shire Pharmaceuticals (all disciplines); Trinity Chiesi (all disciplines); Medicsight (all disciplines); TSI (all disciplines); Triodos Bank (all disciplines).

Agency point of difference: Honesty, simplicity, creativity and no jargon.

Target Public Relations

Location(s): Cheltenham, Gloucestershire

Number of staff: 15

Disciplines offered: Public relations.

Sector specialisms: Consumer, corporate, B2B, trade, internal communications, crisis management.

Key clients and work you do for them: Avon Cosmetics (Avon Breast Cancer Crusade website creation and management plus corporate PR projects); FirstPlus Financial – part of Barclays Group (corporate, trade and national PR); Graham (corporate, trade and B2B PR); GR Lane Health Products – brands include Olbas Oil, Kalms (national consumer and trade PR – health food and pharmacy sectors); Jewson (corporate, trade, B2B and consumer PR); Powergen (B2B PR aimed at SMEs); Saint-Gobain (employee magazine, crisis management); Specsavers Opticians (regional consumer PR).

Agency point of difference: Stunning client list of national high-profile brands, exceptional staff with national and international expertise.

Rhythmm Ltd

Location(s): Bristol

Number of staff: 30

Disciplines offered: Advertising, promotions, direct, digital, planning, research.

Sector specialisms: Financial, travel.

Key clients and work you do for them: Page & Moy (full service); Bristol & West (full service); Legal & General (planning and creative); Bridgestone, Firestone Tyres (full service); Endsleigh Insurance (full service).

Agency point of difference: Senior people working day-to-day across all accounts large and small.

Clear Communications

Locationt(s): Tetbury, Gloucestershire

Number of staff: Ten

Disciplines offered: Advertising, corporate identity, graphic design, sales promotion, PR.

Sector specialisms: Retail services, automotive.

Key clients and work you do for them: Akzo Nobel Car Refinishes (advertising, brochures, newsletters, PR); Bradfords Building Supplies (advertising, in-store material); Decisions Made Easy (PR); MMI Automotive (brochure, PR); Thamesdown SDC (corporate ID, website, PR).

Agency point of difference: Delivering results on time and to budget. Innovative, flexible and value for money.

Blue Marlin Brand Design

Location(s): Bath, Tramsheds; [London, Fulham]

Number of staff: 23; [22]

Disciplines offered: Global auditing and research, strategic planning, brand positioning, brand architecture, naming, brand identity, graphic design, product and structural design, product innovation.

Sector specialisms: Branding, structural and graphic design, innovation.

Key clients and work you do for them: Nestlé (innovation); Unilever (graphic design); Shell (innovation, graphic and structural design) Cow & Gate (structural design); Cussons (branding, graphic design, structural design, planning).

Agency point of difference: Integrated design disciplines, global with BMBD disciples across all offices: New York, London, Bath, Bangkok, Sydney, Melbourne.

Blue Water Design Ltd

Location: Poole

Number of staff: Nine

Disciplines offered: Fully-integrated design agency.

Sector specialisms: Corporate identity, literature, websites, packaging, exhibitions, advertising.

Key clients and work you do for them: ExxonMobil (brand management, digital library); New Forest National Park (identity, literature, website, exhibition, stationery); Kitchen Elegance (identity, brochures, website, advertising); Archstone Lifestyle Homes (literature, website, advertising); Why Jewellers (identity, brochures, advertising); Wessex Petroleum (identity, stationery, website, promotions, advertising); Good Earth Catalogue Company (identity, packaging, catalogues, newsletters); AFC Bournemouth (identity, newsletters, DVD packaging, signage, stationery, advertising).

Agency point of difference: We know our designs make a difference. We use our experience to integrate all aspects of the brief, creating strong players in each marketplace.

Taxi Studio

Location(s): Bristol

Number of staff: Eight

Disciplines offered: Branding, packaging, corporate.

Sector specialisms: Branding, packaging, corporate.

Key clients and work you do for them: Somerfield (packaging); Superdrug (packaging); Clarks (corporate); First (corporate); Science Museum (corporate); British Red Cross (corporate); Golden Wonder (packaging); Argos (corporate).

Agency point of difference: FYI – WIT, FUN and ROI.

McCann Erickson

Location: Bristol

Number of staff: 23

Disciplines offered: Full service, through-the-line offer.

Sector specialisms: Leisure, mother and child, home and lifestyle, financial services, retail/FMCG, grey market.

Key clients and work you do for them: Cathay Pacific (advertising); Ceuta Healthcare (integrated); Hall and Woodhouse (integrated); Yates’s (integrated); Gro Group (integrated); In Retirement Services (DM, advertising); Stovax Gazco (literature, branding); Toys R Us (literature, communications); Dixons Link (DM, literature).

Agency point of difference: Real agency capability, regional agency response and pragmatism.


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