Newhaven create Powerleague viral
Newhaven has created a 40-second spot for Powerleague, the UK’s leading operator of five-a-side football centres. Powerleague currently runs 26 five-a-side centres in Britain, comprising 283 pitches that are used by over 70,000 players each week. The ad will run nationally as a viral directing UK football players to the Powerleague website. Entitled ‘Hamster’, it features a guy who performs some amazing ball skills with his girlfriend’s pet hamster. The commercial introduces the endline, ‘Get your kicks at Powerleague’.