Norwich Union launches new radio campaign

Norwich Union is launching a new radio ad campaign to market its equity release product. An ad written by Cheltenham-based TDA will air on Saga Radio as the firm aims to target the over 60s.

Nigel Spencer, marketing manager for equity release at Norwich Union, said: \"We believe that our target audience will identify closely with the script. It shows a good-humoured father/daughter relationship and clearly demonstrates how cash generated from equity release can be used for customer’s own lifestyle improvements and for sharing with their families.\"