Union sells Edinburgh Castle

The Union has launched a new campaign for Historic Scotland, aimed at encouraging domestic tourists to visit Edinburgh Castle. The ad features photography of the view of Edinburgh from the battlements of the Castle and it also features agency MD Ian McAteer's PA, Fiona Goddard. There will also be a follow-up mailing by OnlyU to 150,000 households in Scotland. The art director was Ruth Yee, copywriter Stuart Anderson, with photography by Douglas Jones.