The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Roses Ad Awards

By The Drum | Administrator

May 28, 2004 | 11 min read

If you’re an ad agency boss, you could probably be forgiven for hating True North’s MD, Martin Carr. Not only did he have the audacity to pen a piece in The Marketeer opining that “design agencies can produce great advertising but ad agencies can’t produce great design”, but now he, or rather his agency, follows that up by sweeping the board at this year’s Roses Advertising Awards. Thus proving the validity of at least half his argument. A word of advice, Martin. Look both ways before crossing the road on your way to work this month ...

True North, a self-confessed denizen of the design world, walked away from the awards with one silver and four gold gongs, including the coveted Grand Prix.

The swag bag for this particular smash and grab was loaded courtesy of the team’s outstanding work for the Imperial War Museum North. A client that the jury thought to be so open to creativity and genre (re)defining concepts that it also received the Client of the Year accolade.

As 2004 saw the highest ever number of entrants, it was perhaps appropriate that there was a bumper crop of gold, silver and bronzes harvested, ensuring that True North weren’t the only ones to stagger away from Manchester’s Palace Hotel exhausted, but certainly satisfied, by the night’s proceedings.

Other big winners on the evening included the team at EMAP Performance – TFM Radio, whose grin-inducing “The Affordables” executions earned them the Ray Sale Chairman’s Award. Quite a coup, although they deserved it for getting Clint Eastwood and Bruce Willis signed up to advertise South Cleveland Garages. Can we expect a sequel next year, chaps?

Manchester heavyweights BDH\\TBWA, McCann Erickson and CheethamBellJWT proved they can still pack hefty creative punches, with supremely healthy performances. In terms of the overall awards haul, the Lancashire agencies won this particular Roses war, but Yorkshire firms, led by the battling Poulter Partners, fought hard to secure a fair share of the spoils.

The North East and the Midlands didn’t go home empty-handed either, with Robson Brown taking home two silvers and a bronze, while RBH and McCann Erickson Birmingham collected a silver each. Derby’s Sam Design secured a bronze for its hard-hitting “Change” campaign for Nottingham City Council.

Again, this year’s Roses proved that creativity is not dictated by trendy postcodes and great ideas don’t reside solely in the confines of the capital. True North has thrown down the gauntlet to the ad agencies, who’ll be looking to wrest supremacy back from the designers in 2005, if not before. After all, the Roses Design Awards take place in October. Expect fireworks ...

RESULTS

Grand Prix

Title: Poppy, Stripes, Ribbons

Client: Imperial War Museum North

Company: True North

Gold

The Ray Sale Chairman’s Award

Title: The Affordables

Client: South Cleveland Garages

Company: EMAP Performance – TFM Radio

Gold

Client of the Year

Title: Poppy, Stripes, Ribbons

Client: Imperial War Museum North

Company: True North

Gold

Lifetime Achievement Award

Jim Downie

The Chris Bowen Award for Best Copywriting

Title: Patience

Client: Samaritans

Company: Dig For Fire

Gold

Title: Window, Handle, Hope

Client: Human Writes

Company: The Union Advertising Agency

Silver

Best Art Direction

Title: Poppy, Stripes, Ribbons

Client: Imperial War Museum North

Company: True North

Gold

Title of Entry: Window, Handle, Hope

Client: Human Writes

Company: The Union Advertising Agency

Gold

Title: Brazilian

Client: Poulter Partners

Company: Poulter Partners

Bronze

Best Use of Typography

Title: Brazilian

Client: Poulter Partners

Company: Poulter Partners

Gold

Title: Roger More

Client: SSL International (Durex)

Company: McCann Erickson Manchester

Silver

Title: Not for Everyone

Client: Propaganda

Company: Propaganda

Bronze

Best Use of Illustration

Title: Leithal Monsters Postcards and Booklet

Client: The Leith Agency

Company: The Leith Agency

Gold

Best Use of Photography

Title: Chop

Client: QMS Quality Meat Scotland

Company: The Union Advertising Agency

Silver

Title: Bathrobe, Garage, Marigold

Client: Pokerroom.com

Company: Pete & Tom

Silver

Title: Not for Everyone

Client: Propaganda

Company: Propaganda

Bronze

Best Press Campaign

Title: Marriage, Mother, Video, Drunk

Client: Jane Davidson

Company: The Union Advertising Agency

Gold

Title: Fat Cat, Pig Head, Hamster

Client: The Roses Advertising Awards

Company: BDH\\TBWA

Gold

Best Colour Advertisement

Title: Fat Cat

Client: The Roses Advertising Awards

Company: BDH\\TBWA

Silver

Title: Long Screw

Client: SSL International (Durex)

Company: McCann Erickson Manchester

Silver

Title: Poppy, Stripes, Ribbons

Client: Imperial War Museum North

Company: True North

Silver

Best Black & White Advertisement

Title: Mouse Putter

Client: De Vere Hotels

Company: Robson Brown Advertising

Silver

Best Use of Small Space

Title: Archive –A-Like

Client: Robson Brown Advertising

Company: Robson Brown Advertising

Silver

Best Recruitment Advertisement

Title: Archive –A-Like

Client: Robson Brown Advertising

Company: Robson Brown Advertising

Bronze

Best Public Sector Advertisement

Title: Shoe/Stiletto

Client: Scottish Executive

Company: The Union Advertising Agency

Silver

Title: Cemetery Gates

Client: Quitline

Company: McCann Erickson Manchester

Bronze

Best Food & Drink Advertisement

Title: Law

Client: The Old Police Station Dining Room & Bar

Company: Brahm

Bronze

Best Retail Advertisement

Title: Marriage

Client: Jane Davidson

Company: The Union Advertising Agency

Gold

Best Radio Campaign

Title: The Affordables

Client: South Cleveland Garages

Company: EMAP Performance – TFM Radio

Gold

Title: Holiday Checklist, Unavailable, Babysitter

Client: Durex/SSL

Company: McCann Erickson Manchester

Silver

Best Radio Commercial of 30 Seconds or Less

Title: Babysitter

Client: Durex/SSL

Company: McCann Erickson Manchester

Gold

Title: Contents Page

Client: Merseyside Police – Road Safety

Company: Radio City 96.7

Silver

Title: Bone Crusher

Client: Central Trains

Company: Rees Bradley Hepburn

Silver

Title: A Week In The Life Of Me. A Goldfish

Client: Pets At Home

Company: Clear Marketing Communications

Bronze

Best Radio Commercial Over 30 Seconds

Title: Acoustics

Client: Toyota GB PLC

Company: Guy Robertson Partnership

Gold

Title: Ice Rink

Client: Meadowhall

Company: Poulter Partners

Silver

Best Television Campaign

Title: Toe

Client: Phones 4U

Company: CheethambellJWT

Gold

Title: Heritage What Heritage, Relationship Formed With Keys, Military Backdrop Hybrid

Client: The Triangle Shopping Centre

Company: BDH\\TBWA

Bronze

Best Commercial Produced for £20k or Less

Title: Mindreader

Client: Henkel Sellotape

Company: BDH\\TBWA

Gold

Title: I’ll Take The Dongs

Client: Pirate FM

Company: McCann-Erickson Birmingham

Silver

Title: Military Backdrop (Hybrid)

Client: The Triangle Shopping Centre

Company: BDH\\TBWA

Bronze

Best Commercial of 20 Seconds or Less

Title: McBlaine

Client: Sunday Mail

Company: Frame ©

Gold

Title: Helmet

Client: Royal Armouries

Company: Home

Bronze

Best Commercial of 21-30 Seconds

Title: Baby

Client: A G Barr – Irn Bru

Company: The Leith Agency

Gold

Title: Washing Machine

Client: Phones 4U

Company: CheethamBellJWT

Silver

Best Commercial over 30 Seconds

Title: Van

Client: Phones 4U

Company: CheethamBellJWT

Silver

Title: Iceland

Client: Tennent’s

Company: Newhaven

Bronze

Best Cinema Campaign or Commercial

Title: Foreign Film

Client: Teacher Training Agency

Company: McCann Erickson Manchester

Gold

Title: Not Coming Soon

Client: Durex / SSL

Company: McCann Erickson Manchester

Silver

Title: Roof Spoof

Client: BBC Radio Sheffield

Company: BBC English Regions Marketing

Bronze

Best Outdoor Campaign

Title: Art At Imperial War Museum North

Client: Imperial War Museum North

Company: True North

Gold

Title: Fight Crime

Client: Greater Manchester Crimestoppers

Company: Connectpoint Advertising

Silver

Title: Bathrobe, Garage, Marigold

Client: Pokerroom.com

Company: Pete & Tom

Silver

Title: Change

Client: Nottingham City Council

Company: SAM

Bronze

Best 6,4 or Smaller Sheet Poster

Title: Ribbons

Client: Imperial War Museum North

Company: True North

Gold

Title: Snowman

Client: Halewood/Sidekick

Company: CheethamBellJWT

Art Director: Roger Leebody

Silver

Best 48 or 96 Sheet Poster

Title: Bathrobe

Client: Pokerroom.com

Company: Tom & Pete

Silver

Best Advertisement on a Mobile Medium

Title: Advan on Bricks

Client: Scottish National Party

Company: Family

Gold

Title: Tuk Tuks

Client: Tennent’s Lager

Company: Newhaven

Bronze

Best Business to Business Direct Mail

Title: Brazilian Waxing Strip

Client: Poulter Partners

Company: Poulter Partners

Gold

Title: Battle of the Allstars

Client: Ringspun

Company: The Lab

Silver

Best Consumer Direct Mail

Title: Hitchhiker

Company: Poulter Partners

Bronze

Best Website

Title: www.burtschips.com

Client: Burts Potato Chips

Company: Red Rocket Design

Gold

Title: www.waytogo.co.uk

Client: Easycover.com

Company: Walsh Simmons

Silver

Title: www.tizer.co.uk

Client: Tizer/A.G.Barr

Company: Henderson Grime & Associates

Bronze

Best Viral

Title: Slurp

Client: The Drum

Company: Bond

Bronze

Best Charity Advertisement

Title: Window, Handle, Hope

Client: Human Writes

Company: The Union Advertising Agency

Gold

Title: Patience

Client: Samaritans

Company: Dig For Fire

Silver

Best Item of Self Promotion

Title: Leithal Monsters Postcards and Booklet

Client: The Leith Agency

Company: The Leith Agency

Gold

Title: Maisie

Client: Maisie Muir

Company: Barkers Scotland

Silver

Title: Wedding Invite CD

Client: Big Budgie

Company: Big Budgie

Bronze

Best Ambient Media/Stunts

Title: Back to School

Client: Lowercroft School

Company: And Partners

Silver

Title: Car Park

Client: Holt Lloyd/Colour Wax

Company: CheethamBellJWT

Silver

Title: Indian Off-Licence

Client: Tennent’s Lager

Company:Newhaven

Bronze

STUDENT AWARDS

Name: James Young

College: Somerset College of Arts & Technology

Brief: ‘Thought So...’

Gold

Name: Helen Shuttleworth

College: Stockport College

Brief: ‘Spread Some Magic’

Silver

Name: Emily Abby

College: Somerset College of Arts & Technology

Brief: ‘Selling Sand to Saudi’

Bronze

Trending

Industry insights

View all
Add your own content +