Elmwood creat identity for financial service district

This new identity has been developed by Elmwood for the International Financial Services District in Glasgow. The £300m IFSD initiative was launched in the city two years ago as a joint project between a number of organisations and trade bodies, including Scottish Enterprise Glasgow, the Scottish Executive and Scottish Development International. Elmwood was appointed to the account earlier in the year, and has been busy working on developing a new positioning for the initiative, which has included establishing brand values and personality.