Do you want to get your brand and your message directly into the hands of your potential customers? Yes? Well, The Drum has joined forces with Watermedia, the subsidiary of Highland Spring that creates individual 50cl bottles of Scottish natural water with custom-designed labels, to offer Scottish agencies and clients 1,000 free bottles customised with their branding and co-ordinated sports cap to use as part of an on-going promotional campaign or as part of a one-off promotional event.
With the rise in popularity of bottled water Watermedia has developed this novel marketing and promotional tool that can give companies the ideal opportunity to get their brand directly into the hands of consumers and potential customers.
To date, companies such as Orange, Microsoft, Volvo and the Royal Bank of Scotland have all used the branded bottles of Scottish water to great effect, as the two case studies below demonstrate.
The possibilities really are limitless. Maybe you are an IT or marketing services supplier and you want to put your brand directly into the hands of the delegates at this year’s Marketing Society in Scotland Conference.
Perhaps you are a fashion retailer who wants thirsty T in the Park revellers to reach for a bottle of water branded with your company logo this summer. You may even just want the branded bottles of water on hand to distribute amongst visitors to your company’s stores or showrooms. Whatever you have in mind, we want to hear about it.
Who is the competition open to?
The competition is open to any client or marketing services agency in Scotland. Basically, if you are a marketing manager or director and you think you could put the 1,000 branded bottles to good use then let us know. Likewise, if you are a marketing agency and you have a client that you think could benefit from using the bottles at one of their promotions then we want to hear all about it.
What do I have to do?
Simple. All you have to do to stand a chance of winning the first prize of 1,000 branded bottles of water is to, in no more than 100 words, explain to the judges what brand/company will appear on the water bottles, how the company would intend to use the branded water bottles to maximise the brand/company exposure. Entrants should also include a strapline and creative concept that could be used on the branded water bottle.
Who will judge the entries to the competition?
Richard Beeston, Director, Watermedia
Diane Lurie, Director of Brand Development, Merle
Richard Draycott, Editor, The Drum
Where do I send my entry and what’s the deadline?
Please send your 100-word entries and creative executions to directly to Richard Draycott at The Drum, 3 Park Street South, Glasgow, G3 6BG or by email to email@example.com.
All entries must arrive by Friday 25 April, and the announcement of who has won the 1,000 branded bottles will be published in The Drum on Friday 9 May.
For further details please contact: Richard Draycott at firstname.lastname@example.org. For more information on Watermedia or to place an order phone 01764 682828; email: email@example.com or logon to www.watermedia.co.uk.
Promotion: Orange Arrows Formula 1 Racing Team 2002.
Orange successfully used Watermedia to refresh customers with personalised water bottles at several European Grand Prix events promoting the Orange Arrows F1 team. Watermedia created over 4,500 personalised bottles featuring the trademark Orange-coloured branding.
As one of the telecommunications industry’s most stylish brands, the Watermedia-designed water bottles were combined with branded labels to reflect Orange’s simplistic values.
Jennifer Visser, procurement executive at Orange’s merchandise agency, RedGene, said: “We ordered a number of bottles with the single word “refresh” printed on a plain white background. Orange’s brand values include honesty and straightforwardness; these were reflected in the design and branding – simple and clean, just like the contents of the bottle.”
The Formula 1 events were so successful that Orange is considering including their branded water into their promotional catalogue for both retail and promotional events.