Magazine

September 2018 Cover

September 2018

It may have killed the radio star, but our September issue looks at the ways that video is now evolving in order to survive. From the livestreaming platform empire of Twitch to insurgent Daisie – the app founded by actor Maisie Williams – and upstart sports streamers Dazn, we consider how viewers will watch content in years to come. We explore the arguments for both short and longform video ads, as advertisers choose whether to embrace shortened attention spans with quickfire delivery, or lean in to the latest plethora of longform options such as Facebook Watch or IGTV. And we hear from Samsung’s Marc Mathieu, who discusses his approach to ethical influencer marketing.

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