The Drum Awards for Marketing - Extended Deadline

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Magazine

The Brian Whipple Guest Edit Cover

The Brian Whipple Guest Edit

This month, we hand over the tiller to Accenture Interactive's Brian Whipple for a guest-edit that asks big questions about the purpose of marketing. We find out how Impossible has cracked the burger market, how the Plastic Bank is monetising recycling and why Lush says there's no such thing as ethical business.

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