Drum Network Supplement
In this special, we look at the future of marketing the luxury sector. Luxury means different things to different people, but the overarching definition is something (whether that be an object or an experience) that is not necessary for survival, but we crave to surround ourselves in. Today luxury brands face challenges in the form of a new generation of consumers, those who long for time out of an all-consuming world. The Drum Network’s Elite agency members ease our qualms and tell us how to reach this new generation.
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