Modern Marketing Mental Health Brand Purpose

‘We love winning, but not at all costs’: Asics on offering athletes mental health aid

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By Ellen Ormesher | Reporter

May 19, 2022 | 1 min read

Last week, Asics cemented its commitment to its ‘healthy body, healthy mind’ philosophy by announcing it will now be building mental health support into the contracts of the athletes it sponsors. We catch up with the team behind the initiative to hear why athletes need this support now more than ever.

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