Modern Marketing Mental Health Brand Purpose

‘We love winning, but not at all costs’: Asics on offering athletes mental health aid


By Ellen Ormesher | Reporter

May 19, 2022 | 1 min read

Last week, Asics cemented its commitment to its ‘healthy body, healthy mind’ philosophy by announcing it will now be building mental health support into the contracts of the athletes it sponsors. We catch up with the team behind the initiative to hear why athletes need this support now more than ever.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing Mental Health Brand Purpose

More from Modern Marketing

View all


Industry insights

View all
Add your own content +