Modern Marketing Brand Strategy

As Shopee pulls out, how can brands succeed in India’s e-commerce space?

By Amit Bapna | Editor-at-large

April 14, 2022 | 1 min read

Following Singapore-based Shopee’s recent decision to shut its India operations after less than six months there, The Drum asked some senior marketers to help unravel the nuances of this sudden development and explain what it means for other global brands keenly looking toward markets such as India.

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