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Mediacorp on why pivoting to an audience-centric approach is the future of TV

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By Shawn Lim | Reporter, Asia Pacific

February 9, 2022 | 1 min read

Singapore’s Mediacorp has evolved from a free-to-air broadcaster to a multi-platform network. The Drum finds out why the focus of the platform’s strategic transformation has been to put its audiences front and center of everything it does.

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