The Drum Awards for Social Media 2022

Live in -h -min -sec

Media Future of TV Future of Media

Mediacorp on why pivoting to an audience-centric approach is the future of TV


By Shawn Lim | Reporter, Asia Pacific

February 9, 2022 | 1 min read

Singapore’s Mediacorp has evolved from a free-to-air broadcaster to a multi-platform network. The Drum finds out why the focus of the platform’s strategic transformation has been to put its audiences front and center of everything it does.

Media Future of TV Future of Media

More from Media

View all


Industry insights

View all
Add your own content +