How Firefox Bikes is tapping into India’s bicycling boom

As cycling becomes cool and in demand, premium bicycle brand Firefox Bikes is looking at the category with renewed excitement and marketing investment. It has just launched its first branded future-ready experience center in India. The Drum finds out from Manika Sharma, head of marketing, Firefox Bikes, how the two-wheeler brand is planning to increase its footprint to cater to the post-pandemic surge in demand.