As cycling becomes cool and in demand, premium bicycle brand Firefox Bikes is looking at the category with renewed excitement and marketing investment. It has just launched its first branded future-ready experience center in India. The Drum finds out from Manika Sharma, head of marketing, Firefox Bikes, how the two-wheeler brand is planning to increase its footprint to cater to the post-pandemic surge in demand.
How Firefox Bikes is tapping into India’s bicycling boom
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