Discover client recommended agencies

Boots CMO: New in-house agency will be ‘central’ to retailer’s marketing strategy

Boots chief marketer Pete Markey tells The Drum why it has launched its own ad agency

This week, high street retailer Boots announced its expansion into adland with the launch of Boots Media Group, its own in-house agency, to make creative work for its suppliers. Chief marketer Pete Markey tells The Drum why the initiative is ’central’ to Boots’s marketing strategy.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy