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Boots CMO: New in-house agency will be ‘central’ to retailer’s marketing strategy

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By Sam Bradley | Senior Reporter

September 22, 2021 | 1 min read

This week, high street retailer Boots announced its expansion into adland with the launch of Boots Media Group, its own in-house agency, to make creative work for its suppliers. Chief marketer Pete Markey tells The Drum why the initiative is ’central’ to Boots’s marketing strategy.

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