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Inside Starhub’s plan to drive conversions programmatically in a crowded telco market

The results of the campaign give the telco confidence as it approaches a cookie-less world

In order to remain competitive in the mobile industry – especially with the increasing number of operators in Singapore – StarHub works hard to defend its market share and strive for growth in a market that sees an increasing need for connectivity. The Drum finds out how StarHub wants to reach non-subscribers and introduce them to its services.

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