Creative Transformation Festival now Live

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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Nestle, Betway and Pepsico on navigating agency tension as they move to in-house

Nestle, Betway and Pepsico are all trying to build programmatic knowledge, expertise and technology internally and simultaneously assure supply chain partners their margins are safe. But agencies are showing signs of resistance.