Download The Drum’s 24 February issue: From B2B's biggest battle to targeting 'prosumers'
Dispelling the myth that ‘B2B is boring’, this special issue explores notable examples of creativity in the world of business to business marketing and why it is perfectly placed to be the unexpected proving ground for exciting new tech developments in spaces such as virtual reality.
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Try before you buy
With an estimated 24m virtual reality and augmented reality headsets set to be sold each year by 2018, it’s good news for B2B, where everything from aeroplanes to retail spaces can be virtually tried before you buy.
B2B’s biggest battle
Alibaba and Amazon are proving central to the future of B2B commerce, but it will be when they go head-to-head in India that things really get interesting.
B2B creative works
Creative leadership from the UK and the US give us their take on some of the past year’s best B2B work.
From lead to link
B2B marketers have never had more opportunities to create engaging content, with social platforms like LinkedIn making light work of targeting vast audience groups at scale.