Subscribers: Download a copy of The Drum's 28 October issue - From the adblockalypse to Disney and data

In this issue, The Drum addresses the very real and costly implications of ad blockers for the publishing and advertising industries. Is blocking the blockers the answer?

Meet the data scientist

It has been dubbed the sexiest job of the 21st century, but what exactly is a data scientist and how can the ad industry attract their talents?

Disney and data

Can Elsa inspire kids to eat a banana? We find out how Disney is utilising data and partnerships

to motivate children to live healthier.

Lose the lookylikies

Tracy De Groose believes the ad industry must abandon its tendency to recruit in its own image

or risk stifling creativity

Humanising search

What people search for reveals a lot about them, allowing marketers to create more tailored

experiences. So how can brands extract value?

Also in this issue:

Creative Department - The best new creative work from around the world as chosen by our readers.

Subscribers can download pdfs of The Drum by signing in at the top of the page.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.