Download your copy of The Drum: 01 March

Subscribers can download a copy of The Drum and accompanying social supplement here.In this issue, The Drum takes a look at what makes Heinz so iconic, and celebrates 10 years of the Chip Shop Awards.Cover story: Chip off the old blockAs the Chip Shop Awards celebrates 10 years, The Drum catches up with this year's judges, who share their favourite work from the show's first decade.HeinzFollowing the $23bn Heinz-Buffett deal, Uri Baruchin of The Partners explores what makes the brand so iconic.Why EE is doomed to failThe Drum's newest columnist and former editor-in-chief of Creative Review, Lewis Blackwell, vents his spleen over EE's branding.eCRMThe Drum explores the transformation of electronic customer relationship management, which is being fuelled by social media, mobile, technology and big data.Also in this issue: A round-up of some of the most interesting recent creative work, including SomeOne's rebranding of British AthleticsTips for start-ups: how to avoid falling into the familiar trapsA look at whether 2013 will be as empty as once thoughtSocial supplementThe first of The Drum's biannual social supplements is published in partnership with Yomego alongside the 1 March issue of The Drum.This supplement highlights the key social media trends marketers should be aware of, rounds up news from the social networks and takes a look at the creative possibilities for advertisers using Twitter's new video offering, Vine.Highlights of the supplement include:Analysis of major developments in the social space, including comment from the industryThe results of research measuring the ROI of social mediaA look at Facebook's relevance as a marketing platformAn interview with the social media manager of the Financial Times, which gives an insight into the brand's social strategyBoth the 1 March issue and the social supplement are available for subscribers to download below.

Download your copy of The Drum: 01 March

By The Drum Team | Staff Writer

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