Download your copy of The Drum: 01 March
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In this issue, The Drum takes a look at what makes Heinz so iconic, and celebrates 10 years of the Chip Shop Awards.Cover story: Chip off the old blockAs the Chip Shop Awards celebrates 10 years, The Drum catches up with this year's judges, who share their favourite work from the show's first decade.HeinzFollowing the $23bn Heinz-Buffett deal, Uri Baruchin of The Partners explores what makes the brand so iconic.Why EE is doomed to failThe Drum's newest columnist and former editor-in-chief of Creative Review, Lewis Blackwell, vents his spleen over EE's branding.eCRMThe Drum explores the transformation of electronic customer relationship management, which is being fuelled by social media, mobile, technology and big data.Also in this issue:- A round-up of some of the most interesting recent creative work, including SomeOne's rebranding of British Athletics
- Tips for start-ups: how to avoid falling into the familiar traps
- A look at whether 2013 will be as empty as once thought
- Analysis of major developments in the social space, including comment from the industry
- The results of research measuring the ROI of social media
- A look at Facebook's relevance as a marketing platform
- An interview with the social media manager of the Financial Times, which gives an insight into the brand's social strategy
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