DADI Awards 2011: the winning work

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By The Drum Team | Editorial

The Union

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November 17, 2011 | 5 min read

The DADI Awards celebrates digital excellence across the country.This year's ceremony took place in Leeds on Friday 11 November - here The Drum takes a look at the work of the winners of each category.Over the next few weeks, The Drum will be publishing the case studies outlining the processes behind these award-winning strategies - watch this space.

The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to Start JudgeGill for adiVERSE.Matmi was named as Digital Agency of the Year, whilst Richard Ayers of Manchester City FC was awarded the Dadi Individual of the Year.

Public Sector Website or Campaign: The Union

The Union won the award for Smart phones for smart kids, created for client Scottish Qualifications Authority.

Not-for-profit/Charity Website or Campaign: Practical Action

Practical Action jointly won the award, with Fat of the Land.

Not-for-profit/Charity Website or Campaign: LBi

LBi jointly won the award, with Macmillan Infi-Knit created for Macmillan Cancer Support.

Professional Services Website or Campaign: DesignUK

DesignUK won the award for BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign, created for client Berwin Leighton Paisner (BLP).

Financial Services Website or Campaign: Umpf

Umpf won the award for the World's first Ouch Map, created for client Westfield Health.

In-house Website or Campaign: Branded3

Branded3 won the award for Twitition: create, share, and sign petitions using Twitter. Branded3 also won the award for Use of Social Media for Twitition.

Recruitment Website or Campaign: Lexis PR

Lexis PR won the award for CWJobs.co.uk Augmented Reality CV, created for client CWJobs.co.uk.

Consumer products or services website or campaign: fuse8

fuse8 won the award for Soreen's record-breaking cake! (Bet you thought you’d never read that?), created for client Soreen.

Travel/Leisure/Sports Website or Campaign: Matmi New Media Design/Barrie D’Rozario Murphy

Matmi New Media Design/Barrie D’Rozario Murphy won the award for Optathlon, created for client United Airlines.

Interactive Entertainment Website, Game or Campaign: fish in a bottle

Battle of Britain: 303 Squadron Web Game from fish in a bottle on Vimeo.

fish in a bottle won the award for Battle of Britain: 303 Squadron Game, created for client Channel 4.

Retail Website or Campaign: Ampersand Commerce

Ampersand Commerce won the award for Made.com: Luxuriously Affordable, Great Design.

Use of Visual Design: Made.com

Made.com won the award for use of visual design.

Use of Organic Search (SEO): Epiphany Solutions

Epiphany Solutions won the award for Cashing In On Internet Retail for client Bank Fashion.

Use of Paid Search (SEM): Found

Found won the award for Strategic Search tempered with Synchronised Success for client Tempur. Found also won the award for Use of Affiliate Marketing for this strategy.

Digital Media Strategy: EMI Music

EMI MUSIC won the award for Tinie Tempah: Disc-Overy for client Tinie Tempah.

Use of Email: Gyro

Gyro won the award for Well Red - Global Newsletter, for client Virgin Atlantic.

Campaign which became viral: TBG Digital

TBG Digital won the award for Vodafone - Evolution of mobile for client Vodafone.

Use of Mobile: Mediaburst

Mediaburst won the award for Mobile healthcare has finally arrived, for client NHS.

Use of Technical Innovation: Start JudgeGill

Start JudgeGill won the award for Connected Retail: adiVERSE Virtual Footwear Wall.

Video Website/Use of Video: EMI Music

EMI Music won the award for Danger Mouse: Rome for client Danger Mouse.

Integrated Marketing Campaign: The Union

The Union won the award for Getting away with murder, for client STV.

Content created with:

The Union

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LBi

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DesignUK

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Umpf

It's like PR, but with a bit more Umpf. We deliver clever, creative campaigns across traditional, digital and social media channels

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Branded3

Branded3 is a Digital Marketing agency led by experts, driven by insights and focused on results. We create digital experiences that increase visibility, engagement and value. We have the pleasure of working with some inspiring and forward-thinking world-class brands, including the likes of Vue Entertainment, First Direct, Travelex and Virgin Holidays. 

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Lexis PR

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Fuse8

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Matmi

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Epiphany

Building brand recognition is what we do. By combining organic search strategies, paid campaigns, engaging social and rich content we get our clients in front of the right audience in the moments that matter.

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gyro

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JudgeGill

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Practical Action

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fish in a bottle

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Ampersand

Ampersand is an award-winning commerce agency that helps major retailers build better online stores using open source technology. Founded in 2009 and based in Manchester, Ampersand has helped international multichannel retailers, such as Harvey Nichols and Bensons for Beds, increase conversion and efficiency through the strategic use of open source technology. 

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Made.com

MADE.COM is a brand based in London, England that designs and retails homewares and furniture online, and across a network of experiential showrooms in Europe. 

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Found.

We’re the digital performance experts who devise and deliver more opportunities for brands to grow online.​

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EMI Music

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TBG Digital

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Mediaburst

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