Taking virtual events up a gear: the secret behind OPPO INNO Day

One of the world’s leading tech companies, OPPO, is showing how the future of virtual events will evolve. We take a look into what the company has in store at its OPPO INNO Day technology launch event.

The new normal of virtual brand events

In the new normal where many of our daily in-person interactions are substituted with screen time, virtual events have become the best way, if not the only way, to gather, to entertain, or to communicate your brand. No one would deny that virtual events come with great benefits such as incredible lineups, a larger audience, and endless replays. However, it is much more difficult to engage a virtual audience than a studio one, or a one in the plenary hall as is often the case.

As the cookie-cutter approach of holding online events is becoming obsolete, it challenges brand marketers to find out how they can attract, engage, and retain audience in a virtual world.

Engage with immersive experiential marketing

Widely known as one of the leading Chinese technology companies, OPPO dedicates to providing meaningful technologies for every user instead of to flex the muscles. For instance, OPPO developed the Color Vision Enhancement technology for people who suffer from color vision deficiencies.

When it comes to virtual events, OPPO wishes to create a truly immersive experience that is native to the virtual world for the audience. Bearing that in mind, OPPO created a bespoke virtual playground – INNO WORLD – where OPPO fans from every corner of the world can connect, share, and enjoy a realm of cutting-edge innovations to celebrate its annual signature event INNO DAY 2021.

The INNO WORLD is not just a virtual conference room with a boring user interface, but a playground, a fair, or an expo where participants can explore and have fun. Taking selfies, connecting with others, visiting different pavilions, and watching INNO DAY keynote speech videos are just a few of the things you can do at INNO WORLD. OPPO believes that virtual events are much more than just a fancy name for watching videos. There are endless opportunities to engage audience and create interactive experience with immersive technologies.

Reimaging the future together with OPPO

OPPO is redefining the experience of attending an online event. At INNO WORLD, attendees are no longer just watching in front of the desk but truly "playing together". We can customize a stylish avatar with dozens of skins, clothes, and accessories. We can invite friends to unlock the Easter eggs scattered around.

It will be exciting to see what comes out in the next couple of years, whether it’s artificial intelligence (AI), virtual reality (VR), or the metaverse. Let’s unite and reimaging the future together!

To discover more about the virtual event, visit OPPO INNO DAY 2021.