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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Why real-world experience goes that bit further

There’s no denying that the e-commerce industry is a crowded and competitive place. And with the market predicted to double by 2018 to a whopping £645bn economy, it’s not going anywhere. With so many retail businesses waving the e-commerce flag, making a splash is more important than ever, especially if you’re the new kid on the block.

It’s not surprising that with such high demand, the list of e-commerce agencies that can help online stores is intimidatingly long. So what is it that truly sorts the men from the boys? Experience.

We’re not just talking about experience in helping businesses with their online stores, but also experience in actually setting up their own online stores.

Scroll through any e-commerce agency’s website and the word ‘experience’ will jump out from every corner. But real-world experience is something quite different. The blood, sweat and tears of going through exactly what your clients are going through cannot be beaten. Clients have the advantage of learning from the agency’s mistakes without having to go through the rigmarole of finding out the hard way.

Bournemouth based e-commerce agency, Media Lounge, offers just that. Founder Adam King goes through some of the reasons why real-world experience pays off when it comes to choosing the right agency.

Best practice through practice…

Many fledgling e-commerce businesses want to run before they can walk. Eager to get the ball rolling, they try to take too much on with little or no research. Experience shows that e-commerce is a long game, and if you’ve done it all before then you know how to play it. Companies that get on board with a real-world experienced agency will benefit from a gradual approach with a planned road map for ideas and future development. Not only does this provide a much firmer footing, it also allows the business to listen to its customers’ feedback and evolve accordingly.

Hindsight as a service

When it comes to business, you can’t beat learning from other people’s mistakes. Speak to any entrepreneur and they’ll tell you about the failures that came before the victories. By choosing an agency that’s done it all before, you can sidestep the pitfalls and head straight for the winning formula. The result is a more cost-effective and efficient route to success, guided by hindsight rather than theory.

Points of view

The benefit of understanding things from the client’s point of view is immeasurable. With real-world experience, you’ve been there, done it and got the t-shirt. So you know what they’re going through and because you’ve been through it many times before, you know which way to steer them.

Not just a website

It’s easy to forget that behind the e-commerce website there’s a physical business with real products, real people and real problems. Stock flow, fulfillment, pricing strategy and shipping all have an impact on the website, but if an agency hasn’t ‘been there, done that’, these things are often overlooked. Gaining advice on putting business processes in place, streamlining and in some cases automating elements of the business will greatly improve productivity and help the website work harder for the business owner.

Specialists in specialism

You don’t truly know something until you’ve lived it. Agencies that own their own e-commerce stores will have tried, tested and retested every element of software, not stopping until they’ve achieved the most efficient system for their own online offering. The agency can use this ‘inside knowledge’ to fast-track their clients’ success, taking the word ‘specialism’ to a whole new level.

There’s little doubt that real-world experience elevates an agency from its competition. After all, you wouldn’t take flying lessons from someone who’s never flown.

Adam King, Founder, Media Lounge

Tel: 01202 237370




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