Groundswell 2020

Digital Marketing Festival

In Partnership With The Drum Logo


Marketers have never had it so tough, so join The Drum and The Trade Desk as it aims to explore growth and resolve during three sessions, including keynote talks from double Olympic champion, Dame Kelly Holmes, British TV broadcaster and former Royal Marine Officer Monty Halls and a number of senior marketing services professionals.

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Featured Contributors

How grit and courage created a legend

Dame Kelly Holmes, double Olympic Gold Medalist, opens-up about how she defied all odds to become a world-wide sensation. Through grit, determination, and courage, she tells her heartfelt story that will inspire all of us to never give up, to live with hope and encourage us to put our game plans into action.

Lynn Lester
Managing Director of Events, The Drum
Dame Kelly Holmes
Double Olympic, Champion

Maintaining the aim: retaining team focus under pressure

British TV broadcaster and former Royal Marine Officer Monty Halls, best known for his BBC Great Escape series, shares his experiences leading teams in some of the most remote environments on earth, presenting wildlife and adventure documentaries, and working with blue-chip companies both in the UK and overseas.

Ilona Lubojemska
Senior Director, Client Services, The Trade Desk
Monty Halls
Broadcaster, Adventurer

Connecting TV: the personalisation of TV advertising

Television viewing has evolved over the last decade with the adoption of smartphones and the acceleration of WiFi speeds allowing for streaming, on-demand content to be accessed almost anywhere.
But do CMOs really understand the consequences for their media and marketing plans as a result of the changes to society impacted by the pandemic? Is there a future for linear television — and how is measurement, targeting, and optimization maturing to meet new advertiser demands?

Rebecca Stewart
Trends Editor, The Drum
Philippa Snare
SVP, EMEA, The Trade Desk
Jonathan Lewis
Head of Digital and Partnership Innovation, Channel 4
Tom Wallis
Chief Marketing Officer, Gousto