Betfred: Nifty Fifty by Zut

Agency: Zut
Client: Betfred
Date: Jul 2020
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Betfred is launching an advertising campaign for new numbers game, The Nifty Fifty. Created by Zut, the advert takes the viewer back to the 1950’s, with an adapted version of Great Balls of Fire. Zut set the scene of a glamourous 1950s dance hall, complete with a ‘teddy boy’ inspired band and rockabilly style jiving dancers.

The 30-second commercial centers around the band’s lead singer, ‘Nifty’, who has a human body and CGI head. To create the effect, Zut used 3D tracking markers, on the top half of the performers’ faces, leaving the bottom half uncovered to ensure Nifty’s mouth movements stayed realistic.

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