advert-body-3 by Zulu Alpha Kilo
- Location:
Toronto-based agency Zulu Alpha Kilo has released the most terrifying (and humorous) recruiting video, called Scared Straight: Out of Advertising. Geared towards wide-eyed ad students entering the work force, this spoof video is meant to scare them straight out of a career in the business.
The video shows a group of optimistic — if perhaps overly smug — advertising students visiting a real agency for a day. In the place of hardened criminals scaring juvenile offenders out of a life of crime, two hard-boiled executive creative directors go over just about every reason why advertising is a terrible life path.
The video is jam-packed with just about every joke and insight you can make about the ad industry — from everyone wearing all black 'uniforms,' to the unrealistic expectations of new grads, to the long hours — not to mention the industry’s obsession with awards.
With the agency looking to fill 14 new positions, it is likely the message of the video is in jest — or at the very least is meant to ensure new grads know exactly what
they’re getting into.
Credits
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Brendan McMullen
Writer: Jacob Pacey
Agency Producer: Revital Grunberg
Account Team: Matt Sinuita
Social Media: Sean Bell
Production House: zulubot
Director: Zak Mroueh
Production House Producer: David “Grover” Cosgrove / Marc Milliard
Director of Photography: Rob Dutchin
Second Camera: Stefan MacDonald Labelle
Casting Director: Shasta Lutz, Jigsaw Casting
Video Post Facility / Editing Company: zulubot
Editor: Jay Baker / Marissa Bergougnou
Compositor / Online: Marissa Bergougnou
Colourist/Transfer: Wade Odlum, Alter Ego
Audio Post Facility/Music House: zulubot
Engineer: Stephen Stepanic
Actors: Karen Parker, Nigel Downer, Allison Price, Kyle Lucey, Caroline Toal, Gavin Pounds, Aris Tyros, Amanda McKnight, Brennan Asbridge