New Look Retailers: advert-top-1 by Zenith
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High street retail brand New Look, in partnership with Zenith, has launched its largest ever national Christmas campaign, AngelsXRobots, designed to keep New Look front of mind at all times for party wear shoppers. Zenith was responsible for all media planning and buying for the campaign, which includes OOH, social and print.
The campaign story features a woman, the Angel, and a man, the Robot, on their individual journeys through the night, on route to a party. There is festivity and mystique in the air, as they ultimately find each other against a backdrop of the iconic London skyline.
Credits
Marketing director (New Look): Georgina Whalley
Client partner: Matt Skelding
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