The Drum Awards for Marketing - Extended Entry Deadline

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Agency: Zambezi
Client: Autotrader
Date: Feb 2017
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Zambezi has created a cheeky, PSA-style spot for Autotrader, a platform for car sellers and buyers. Called "Save the Cars," the spot encourages people who are in the market for a new car to consider using Autotrader since every year, thousands of cars "go driverless, with no garages to call their own." The spot promotes Autotrader's "Save Car" tool on its app, which lets users bookmark cars they like so they can receive deal alerts.

Credits

Founder + CEO: Chris Raih

Executive Creative Director: Josh DiMarcantonio

Creative Directors: Ben George & Nick Rodgers

Art Director: Sean Jackson

Copywriter: Jedd Levine

Managing Director: Pete Brown

Head of Content: Alex Cohn

Producer: Nat Bricker

Group Account Director: Chris Einhauser

Account Director: Matt Kline

Account Supervisor: Lauren Bondell

Assistant Account Executive: James Almazan

Chief Strategy Officer: Kristina Jenkins

Group Strategy Director: Ryan Richards

Production Company: Blink Studios/Radical Media

Producer: Nat Bricker/Colin Moran

Director: Andrew Gage/Lucy Tcherniak

Director of Photography: Andrew Gage/Lawrence Scher

Post Production: Blink Studios

Editor: Ling Ly

Assistant Editors: Dustin Mulstay

Audio: Kill The Messenger

Audio Mixer/Designer: Sean McDonald

Color Grade: Apache

Executive Producer: LaRue Anderson

Producer: Caitlin Forrest

Colorist: Shane Reed