The Drum Awards Festival - Extended Deadline

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Date: Feb 2022
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Australian streaming platform Kayo has launched a campaign ahead of the 2022 Australian Football League (AFL) Premiership, the National Rugby League (NRL) Premiership, and the Super Netball (SSN) season.

The campaign, called “Your Team” and created by Special, brings together athletes like Bailey Smith of the AFL, Josh Addo-Carr and Patrick Carrigan of the NRL, and Liz Watson of the SSN.

It wants to tap into the deep tribalism these fans have for their team and do the love for their team justice.

The campaign’s film sees a passionate Bulldogs fan who realizes that, by not having Kayo, he has been neglecting his duty as a fan of his beloved Doggies. He comes clean to his favorite players and he’s assured that, now that he has Kayo, all is forgiven.

“Aussies have an insatiable hunger for sport and Kayo feeds that with the biggest range of sports and the most comprehensive coverage of their favorite team. Our ‘Your Team’ campaign celebrates this highlighting that for fans who want it all – every match, every round, and every moment - need to have Kayo,” said Kim McConnie, the marketing director at Kayo Sports.

“And in 2022, we can’t wait to add Netball to our line-up, bringing the sport to fans in prime time, with live coverage of every game of the Super Netball, plus Sunday blockbuster matches available live and free on Freebies.”

The “Your Team” campaign is a follow-up of Kayo’s ‘Sport Lives Here’ campaign in 2021, showing what life would be like if Australia’s biggest sports stars lived together.

Credits

Client: Kayo Sports

Kim McConnie: Marketing Director

Matthew Bartolo: Senior Marketing Manager

Jessie Maclaine: Brand Marketing Executive

John Matthews: Director of Partnerships

Tim Micallef: Head of Media & Planning

Creative Agency: Special

Cade Heyde: Partner & CEO

Lindsey Evans: Partner & CEO

Tom Martin: Partner & CCO

Julian Schreiber: Partner & CCO

Dave Hartmann: Partner & CSO

Vince Osmond: Creative Director

Jade Manning: Creative Director

Adam Ferrie: Associate Creative Director

Pete Cvetkovski: Associate Creative Director

Adam Shear: Head of Design

Sevda Ćemo: Head of Film & Content Production

Aaron Rocca: Producer, Film

Danielle Senecky: Senior Stills Producer

John Rivera: Finished Artist

Tori Lopez: Head of Business Management

Jake Stopper: Business Director

Celine Dinant: Business Manager

Media Agency: Mindshare

Production Company: Division

Matt Kamen: Director

Jeremy Rouse: Cinematographer

Genevieve Triquet: Managing Director / Executive Producer

Linzee Harris: Producer

Nick Hamon: Casting

Post House: The Editors

Jennie McCartney: Post Producer

Fergus Rotherham: Colourist

Soren Dyne: Online

Sound: Rumble Studios

Tone Aston: Partner/Sound Engineer

Michael Gie: Partner/Executive Producer