Australian streaming platform Kayo has launched a campaign ahead of the 2022 Australian Football League (AFL) Premiership, the National Rugby League (NRL) Premiership, and the Super Netball (SSN) season.
The campaign, called “Your Team” and created by Special, brings together athletes like Bailey Smith of the AFL, Josh Addo-Carr and Patrick Carrigan of the NRL, and Liz Watson of the SSN.
It wants to tap into the deep tribalism these fans have for their team and do the love for their team justice.
The campaign’s film sees a passionate Bulldogs fan who realizes that, by not having Kayo, he has been neglecting his duty as a fan of his beloved Doggies. He comes clean to his favorite players and he’s assured that, now that he has Kayo, all is forgiven.
“Aussies have an insatiable hunger for sport and Kayo feeds that with the biggest range of sports and the most comprehensive coverage of their favorite team. Our ‘Your Team’ campaign celebrates this highlighting that for fans who want it all – every match, every round, and every moment - need to have Kayo,” said Kim McConnie, the marketing director at Kayo Sports.
“And in 2022, we can’t wait to add Netball to our line-up, bringing the sport to fans in prime time, with live coverage of every game of the Super Netball, plus Sunday blockbuster matches available live and free on Freebies.”
The “Your Team” campaign is a follow-up of Kayo’s ‘Sport Lives Here’ campaign in 2021, showing what life would be like if Australia’s biggest sports stars lived together.
Client: Kayo Sports
Kim McConnie: Marketing Director
Matthew Bartolo: Senior Marketing Manager
Jessie Maclaine: Brand Marketing Executive
John Matthews: Director of Partnerships
Tim Micallef: Head of Media & Planning
Creative Agency: Special
Cade Heyde: Partner & CEO
Lindsey Evans: Partner & CEO
Tom Martin: Partner & CCO
Julian Schreiber: Partner & CCO
Dave Hartmann: Partner & CSO
Vince Osmond: Creative Director
Jade Manning: Creative Director
Adam Ferrie: Associate Creative Director
Pete Cvetkovski: Associate Creative Director
Adam Shear: Head of Design
Sevda Ćemo: Head of Film & Content Production
Aaron Rocca: Producer, Film
Danielle Senecky: Senior Stills Producer
John Rivera: Finished Artist
Tori Lopez: Head of Business Management
Jake Stopper: Business Director
Celine Dinant: Business Manager
Media Agency: Mindshare
Production Company: Division
Matt Kamen: Director
Jeremy Rouse: Cinematographer
Genevieve Triquet: Managing Director / Executive Producer
Linzee Harris: Producer
Nick Hamon: Casting
Post House: The Editors
Jennie McCartney: Post Producer
Fergus Rotherham: Colourist
Soren Dyne: Online
Sound: Rumble Studios
Tone Aston: Partner/Sound Engineer
Michael Gie: Partner/Executive Producer